We are IB.

Enabling Business growth through Behavioural Science. Psychology. Strategy.

Your customers’ & employees’ behaviours require explanation, we help you to uncover hidden human complexities and support you in the strategic application, enabling true business impact.

Some of our clients:

Good strategy relies on great insights

Most organisations base their strategies on conscious data

and forget about the emotional and contextual nuances that can make all the difference in explaining behaviour.

Impacting businesses across…

  • Brand & product strategy

  • Campaigns & comms

  • Customer journeys & experiences

  • Employee engagement

  • Business transformation

We do things a little differently.

Our focus is on people’s unconscious decision making - where we can have most impact on human behaviour.

We unlock the ‘why’ - focusing on what you can’t see that impacts your business success.

Human behaviour needs explaining

We know that the real drivers of behaviour are rarely explicit. People don’t know why they do things. 

Therefore we need to ask the right questions and to apply psychology to decipher what really makes humans tick. 

This gives us the springboard to unpack motivations, intentions surrounding the way in which our customers and employees engage with businesses. This is the foundation for all good brand & business strategy.

It’s not about what they do - it’s why they do it that counts.

How we work

We work with businesses as a partner - supporting them strategically across all touch points of the business.

We support via:

  • Insights

  • Strategy

  • Implementation & Training

Helping you to answer vital questions

Every brief starts with a key question.

Our job is to bring clarity via human insights that help you to answer these questions and impact brand experience and strategy.

Whether they are:

  • Why do my customers/employees make the decisions they do?

  • Why isn’t my brand strategy resonating?

  • How do I stand out from the competition?

  • How do I build long term engagement?

What our clients say:

  • This was one of the most successful marketing and ticket price change campaigns that we have ever undertaken. Consumers understood the new pricing structures clearly (from the psychological assessment testing IB undertook) and the key campaign message not only differentiated us from the pack but spoke to the real needs of the market

    Vice President, Marketing, Virgin Atlantic

  • IB brought us a completely fresh understanding and approach to our communication challenges. Applying their psychology expertise to help us understand our customers better, allowed us to develop our communication and marketing strategy in a more relevant and meaningful way.

    Kate Woodyatt Head of Content and Campaigns, Global Commercial Banking HSBC

  • The expertise and insight that IB provided enabled us to deliver not only a great customer experience but also permitted us to significantly exceed our migration target expectations.

    Customer Communications Officer LV

Interested?

We would love to chat.

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