Our Toolbox
Uncovering the insights to inform strategy.
We have designed a set of innovative tools to help you uncover the ‘Why’ behind your consumer and employee behaviour.
These insights are more than just a series of statistics or observations. They are different parts of the human puzzle - an alternative way of looking at Why.
Our Toolbox includes…
-
![]()
NEO AI
Accurately predict customer responses to creative assets using industry leading predictive AI algorithm
-
![]()
Emotix
Identifying your brand’s product opportunities and vulnerabilities.
-
![]()
Emotrack
Tracking brand and product opportunities, gaps and vulnerabilities.
-
![]()
Neotraits
Segmenting customers’ and employees’ deep motivational needs.
-
![]()
Predictive Modelling
Unlocking non-conscious data that provides a stronger prediction of what drives customer behaviour.
What makes our technology different?
Designed by trained psychologists and validated across an array of industries - our tools go that much further to unlock the unconscious insight into attitudes, emotions and motivational drivers.
What is Emotix?
Identifying your brand’s opportunities and vulnerabilities.
-
Emotix differentiates between what a person says (their conscious response) and what they actually feel (their non-conscious response).
-
Emotix can support:
Sales and Marketing, acquisition, retention, CX, and communication
Customer operations-improving NPS
Development-innovation
Business strategy- prioritisation
-
Pressure tests your brand and marketing activities to identify the real engagement opportunities and hidden vulnerabilities.
-
Fill in the form below to get a downloadable PDF explaining the Emotix tool.
Marcia Kilgore, Founder Beauty Pie
‘We worked with IB to understand what our prospective customers AREN’T saying, so we can anticipate their unspoken objections to a radically disruptive new way of selling luxury skincare and makeup. They’ve shown us things that we didn’t know we didn’t know, and helped us tremendously.’
What is NEO AI?
-
NEO AI provides scientific evidence for the performance of any creative asset (ads, videos, campaigns, websites & UX, packaging) and can predict with +95% statistically valid probability of creative copy.
-
Discover:
How much your target audience engages with the visuals i.e. how excited and immersed people will feel when exposed to the assets
Which parts of the creative assets are most attention-grabbing
Which parts of the creative assets are clear or which aspects are struggling to engage with or understand
How much cognitive demand the audience needs to use to process the creative assets - too much and it turns into a task for them.
It allows you to remove the guesswork in the design work process and gives you confidence to produce the best performing creative asset before launch to achieve the greatest success (in relation to engagement, resonance, emotional positivity and brand impact).
-
You provide us with a series of creative assets:
We use the most advanced AI technology, and run analyses on visuals and videos in record time
We provide you with a report that includes heatmaps and psychological engagement scores alongside behavioural science explanations and recommendations for each asset so you can optimise them for higher consumer engagement and impact.
Accurately predict customer responses to creative assets using industry leading predictive AI algorithm
Marcia Kilgore, Founder Beauty Pie
‘We worked with IB to understand what our prospective customers AREN’T saying, so we can anticipate their unspoken objections to a radically disruptive new way of selling luxury skincare and makeup. They’ve shown us things that we didn’t know we didn’t know, and helped us tremendously.’
What is Emotrack?
-
Emotrack measures and tracks the emotional and non-conscious impact of your engagement activities across your target audience.
Emotrack can be set to deliver psychological insights monthly, quarterly or annually.
-
Emotrack supports:
Sales and Marketing, Brand, PR, social media, comms, digital, tracking and measurement
HR/people and culture-tracking and measurement
Customer operations-customer satisfaction tool
-
It gives you psychological evidence of whether your work is having the desired effect or needs further adjustment.
Tracking brand and product opportunities, gaps and vulnerabilities.
Vice President, Product Research and Marketing Director Alimera Sciences
“This new research has allowed us to identify ways to reshape our key messages and refine our communication tactics so that we can be more impactful in every channel.”
What is Neotraits?
Segmenting customers’ and employees’ non-conscious needs.
-
Neopic is a statistically evidenced segmentation tool that groups your customers/employees based on their non-conscious needs.
It informs the kind of language and imagery a brand should use to achieve the best engagement on and offline.
-
Neopic supports:
Sales and marketing, onboarding, customer journeys
Customer operations - customer servicing/claims
HR/people and culture- onboarding, culture change
-
Profiles customers’ and employees’ based on their psychological needs, identifying the optimal levers to create resonance and a more precise engagement.
-
Complete the form below to get a downloadable Neopic PDF
International Finance Product Development Director
“We have seen an immediate uplift in customer experience scores. In terms of claims – we have reduced unnecessary resourcing by 19%. Not only that but total approval from the FCA and an Award for the work! Definitely recommended if you’re seeking an evidenced-based approach that’s hands-on and creative whilst focused on delivering clarity, value and impact.”
What is Predictive modelling?
Unlocking non-conscious data that provides a stronger prediction of what drives customer behaviour.
-
Many brands can analyse their data on what, when, where and how customers are engaging with them.
We add another layer to your data analyses via psychographic and non-conscious insights, which often gives you the strongest prediction of what drives customer behaviour.
-
This is used when you want to identify or predict a specific behaviour you want to achieve such as:
Customer loyalty
Customer advocacy
Customer spending
Interested?
We would love to chat.