Our Toolbox

Uncovering the insights to inform strategy.

We have designed a set of innovative tools to help you uncover the ‘Why’ behind your consumer and employee behaviour.

These insights are more than just a series of statistics or observations. They are different parts of the human puzzle - an alternative way of looking at Why.


Our Toolbox includes…

  • Predictive Modelling

    Unlocking non-conscious data that provides a stronger prediction of what drives customer behaviour.

  • NEO AI

    Accurately predict customer responses to creative assets using industry leading predictive AI algorithm

  • Neotraits

    Segmenting customers’ and employees’ deep motivational needs.

What makes our technology different?

Designed by trained psychologists and validated across an array of industries - our tools go that much further to unlock the unconscious insight into attitudes, emotions and motivational drivers.

What is Predictive modelling with psychology?

Predictive modelling is a complex and advanced machine learning analysis method that we use to identify patterns and make predictions about future consumer behaviour.  

Our uniqueness is that we not only use traditional data sets but enhances these by including psychological concepts such as emotions or cognitive biases to identify the aspects that truly influence behaviour and explain behaviours. 

  • Predictive modelling is used to:  

    • Forecasting customer churn and retention. 

    • Identifying potential high-value customers. 

    • Predicting future demand for products/services. 

    • Optimizing pricing strategies. 

    • Estimating sales trends and seasonal variations. 

    • Predicting employee turnover. 

    And many other critical business activities. Basically, for any business question that requires reliable and evidence-based answers. 

  • Predictive Modelling is used by businesses who want to: 

    • make proactive, data-backed decisions rather than relying on guesswork 

    • Get a statistical backed-up probability score for how likely a certain consumer/employee behaviour is going to happen in the future e.g. purchase, churn, loyalty. 

    • spot opportunities and threats faster than competitors. 

    • Personalise the consumer and employee experience 

Marcia Kilgore, Founder Beauty Pie

‘We worked with IB to understand what our prospective customers AREN’T saying, so we can anticipate their unspoken objections to a radically disruptive new way of selling luxury skincare and makeup. They’ve shown us things that we didn’t know we didn’t know, and helped us tremendously.’

What is NEO AI?

  • NEO AI provides scientific evidence for the performance of any creative asset (ads, videos, campaigns, websites & UX, packaging) and can predict with +95% statistically valid probability of creative copy.

  • Discover:

    1. How much your target audience engages with the visuals i.e. how excited and immersed people will feel when exposed to the assets

    2. Which parts of the creative assets are most attention-grabbing

    3. Which parts of the creative assets are clear or which aspects are struggling to engage with or understand

    4. How much cognitive demand the audience needs to use to process the creative assets - too much and it turns into a task for them.

    5. It allows you to remove the guesswork in the design work process and gives you confidence to produce the best performing creative asset before launch to achieve the greatest success (in relation to engagement, resonance, emotional positivity and brand impact).

  • You provide us with a series of creative assets:

    We use the most advanced AI technology, and run analyses on visuals and videos in record time

    We provide you with a report that includes heatmaps and psychological engagement scores alongside behavioural science explanations and recommendations for each asset so you can optimise them for higher consumer engagement and impact.

Accurately predict customer responses to creative assets using industry leading predictive AI algorithm

Vice President, Product Research and Marketing Director Alimera Sciences

“This new research has allowed us to identify ways to reshape our key messages and refine our communication tactics so that we can be more impactful in every channel.”

What is Neotraits?

Segmenting customers’ and employees’ non-conscious needs.

  • Neopic is a statistically evidenced segmentation tool that groups your customers/employees based on their non-conscious needs.

    It informs the kind of language and imagery a brand should use to achieve the best engagement on and offline.

  • Neopic supports:

    • Sales and marketing, onboarding, customer journeys

    • Customer operations - customer servicing/claims

    • HR/people and culture- onboarding, culture change

  • Profiles customers’ and employees’ based on their psychological needs, identifying the optimal levers to create resonance and a more precise engagement.

  • Complete the form below to get a downloadable Neopic PDF

International Finance Product Development Director

“We have seen an immediate uplift in customer experience scores. In terms of claims – we have reduced unnecessary resourcing by 19%. Not only that but total approval from the FCA and an Award for the work! Definitely recommended if you’re seeking an evidenced-based approach that’s hands-on and creative whilst focused on delivering clarity, value and impact.”

Interested?

We would love to chat.