News

23.02.2023

Before you invest in a new strategy, product or proposition, wouldn’t it be reassuring to know that it will successfully meet your objectives?

Imagine having the confidence that your marketing or communications content would work effectively with your target audience before you even launched it.

Many organisations are becoming more sophisticated at measuring whether a strategy or project has been successful and what could be done better next time, but we believe it also needs to be applied before a project or idea is committed to. IB can help you achieve this through an effective “pressure test” psychology assessment.

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At IB we have been using our expertise in business and consumer psychology to objectively ‘pressure test’ ideas for brands and organisations. We have helped the likes of The BBC, The Financial Times, Aberdeen Asset Management, KFC, Aviva etc evaluate, pivot and strengthen their customer strategy by helping the organisation understand the psychological dynamics behind topics such as loyalty, engagement, subscriptions, corporate/social responsibility to create more effective solutions.

If you’d like to find out more, click here or get in touch via email here.

20.02.2023

IB have been heavily involved with the furniture and homewares giant SCS and the marketing agency Krow, helping to direct a new brand identity and campaign for SCS using psychological research, under their new brand purpose ‘Helping create the home you love’.

We used focus groups, interviews and quantitative analysis to get under the skin of what consumers really wanted, by focusing on their subconscious reactions, rather than surface level conscious responses about style and design.

Launching on 16th February 2023 the new campaign, ‘The hug of home’, is ScS’s biggest brand campaign ever, focusing on the symbiotic relationship when you love your home and it feels like it loves you back. The beautifully shot 30” TV advert brings to life the emotions surrounding the feeling of coming home, the warmth from when you step in the front door onto the carpet to the figurative hug you receive from sitting down on the sofa.

This campaign is the first part of a wider refreshed brand strategy designed to move ScS forward, by demonstrating their purpose and justifying to new and existing customers why they’re worth buying from. The new thinking will be deployed through the business including a design and logo refresh that will feature in new creative for their retail estate, website, social channels and TV advertising.

It aims to add a layer of long-term branding to what has traditionally been focussed on short term promotional campaigns. It’s this fresh new direction and energy throughout all layers of the business that ScS believes will help them capture a new crop of consumers ready to create a home they love.

09.02.2023

Award winning experiential agency The Park, has partnered up with IB, specialists in human behaviour, to create tailored away days and experiences designed to transform organisations’ employee experience, engagement and retention. The launch follows research from The Park and Opinium that showed a staggering 46% of UK employees are looking to leave their jobs in the next six months. Further, 80% of UK employees think being together in person is important for company culture but just 41% currently enjoy away days.

The brand-new, unique offering will include three phases to help businesses create personalised purpose-led away days that are evidence based and rooted in psychology and behavioural science.

Discover/Diagnose

IB will use their expertise and tools in psychology and behavioural science to identify what employees would truly like to experience during away days and would contribute to them feeling connected to their peers and organisation.

Design

The event will then be co-designed by both The Park and IB, infusing behavioural science into the planning to create a tailored experience in keeping with the specific needs of the business. Ensuring the away days are purpose-led and supported by insights will be key in creating a real impact and lasting impressions on employees.

Deliver

The Discovery and Design phases will culminate in the delivery of either physical or digital experiences, events or away days unique to the company.

Will Worsdell, Global Strategy Director at The Park said:

“At The Park, we work with brands that stand for something, helping them prove it to their customers by creating experiences that matter. We believe that our many years of experience creating purpose-led events, teamed with the insight from IB’s team of business psychologists, will provide a valuable service to businesses looking for creative solutions to improving employee engagement.”

Katharina Wittgens, Managing Director at IB said:

“At IB we are excited at the prospect of working with The Park to create meaningful experiences for businesses. Creating such personalised events with employees' needs at the forefront will transform how businesses and their employees experience away days.”

Get in touch here to find out more.