Our Thoughts
What we do at IB:
Listen to IB’s CEO, Dr. Simon Moore give an overview of what IB does and why clients keep coming back
How people make decisions with Simon Moore
In this video Dr Simon Moore explains why customers are often overwhelmed by the sheer volume of decisions they need to make each day and why it’s not always clear how people even come to some decisions.
The Psychology of Gifting and Rewarding Ourselves Webinar
with Dr Simon Moore
Insights from a Consumer Psychologist
Listen to IB’s CEO, Dr. Simon Moore on Vistatalks, discussing how he uses psychological insights and methodologies to unpick a lot of issues that businesses face around purchase engagement and loyalty.
Are you hearing only what you want to hear on social media?
Given the present uncertain climate, brands and organisations are trying to gauge, second guess and predict consumer behaviour. This is crucial to many. Making the wrong decision could spell an upturn in customer churn, a decline in customer trust and an uplift in your competitors outcomes.