Our Thoughts

What we do at IB:

Listen to IB’s CEO, Dr. Simon Moore give an overview of what IB does and why clients keep coming back

How people make decisions with Simon Moore

In this video Dr Simon Moore explains why customers are often overwhelmed by the sheer volume of decisions they need to make each day and why it’s not always clear how people even come to some decisions.

The Psychology of Gifting and Rewarding Ourselves Webinar

with Dr Simon Moore

Using AI to bring a consumer evolution: A MRS webinar

with Katharina Wittgens