Global Music Company
Challenge: Revitalising an L&D platform for employee engagement that everyone said they wanted, but then few people used
Services: Insights and Strategy
Impact area: L&D, employee engagement
Tools: Emotix, psych interviews
INTERNAL INSIGHT
Using our behaviour change model, we discovered that the way that the platform had been positioned and launched was poorly aligned the norms of Sony Music culture – and actually ran counter to employees’ instinct for self-preservation.
Employees were also confused about the core use case for what was a complex and ambitious piece of technology.
STRATEGY
Working with our client, we repositioned and relaunched the platform so that it was much more clearly aligned to employee wants and needs, and cultural norms.
We identified the optimum opportunities for intervention in the employee experience and journey.
And we staged a series of behavioural intervention.
OUTCOME
Platform usage increased by 259% in the months that followed.
The client also identified a number of opportunities to evolve platform functionality to better support employee needs – and implemented these.