Our Thoughts
What we do at IB:
Listen to IB’s CEO, Dr. Simon Moore give an overview of what IB does and why clients keep coming back
Using AI to bring a consumer evolution: A MRS webinar
with Katharina Wittgens
Decoding brand trust in a time of crisis
Trust is critical to any business (unless you are a monopoly). If your customer can take their money elsewhere, then you better not damage their trust in you.
How customer psychological mindsets impact their financial decisions - (published in the International Banker)
By creating communications that include facts and emotional needs, you will appeal to both systems of the brain and significantly improve the relevance and impact of your messages or propositions.
Are you hearing only what you want to hear on social media?
Given the present uncertain climate, brands and organisations are trying to gauge, second guess and predict consumer behaviour. This is crucial to many. Making the wrong decision could spell an upturn in customer churn, a decline in customer trust and an uplift in your competitors outcomes.
How people make decisions with Simon Moore
In this video Dr Simon Moore explains why customers are often overwhelmed by the sheer volume of decisions they need to make each day and why it’s not always clear how people even come to some decisions.
