At the end of last year we ran some research in the House of Commons with MPs to raise awareness of the sheer number of children who go to school without breakfast and its impact on cognitive and physical attention has got some attention from the Times.

Great work by Arla Foods and Magic Breakfast for putting this together and continuing to drive awareness of this widespread problem.

Do you know how to abide by the new FCA Consumer Duty rules around 'behavioural biases'?

The first step for many companies is to start behaviourally auditing key products, communications and customer journeys. Find out more with IB’s new article on consumer duty and behavioural baises.

Trust is critical to any business (unless you are a monopoly). If your customer can take their money elsewhere, then you better not damage their trust in you.

By creating communications that include facts and emotional needs, you will appeal to both systems of the brain and significantly improve the relevance and impact of your messages or propositions.

Given the present uncertain climate, brands and organisations are trying to gauge, second guess and predict consumer behaviour. This is crucial to many. Making the wrong decision could spell an upturn in customer churn, a decline in customer trust and an uplift in your competitors outcomes.